This rug is manufactured using a mix of two techniques: power loom and handmade. The body of this rug is power-loomed, produced by a machine in a factory. Every weave is done tightly and accurately, and if well-maintained, will last you decades. The automation of the weaving process makes this rug more affordable than the typical hand-made rug. One of the highest qualities of factory-made area rugs. The fringes and edges of this rug are finished by hand, making it an extremely high quality rug. This rug is a piece of fine craftsmanship. Since this rug is handmade, it results in a unique rug that is truly one-of-a-kind.